The clean beauty movement has gained tremendous momentum in recent years, with more consumers seeking products that are free from harmful chemicals, ethically sourced, and environmentally friendly. If you’re looking to make the switch to clean beauty, here are the top clean beauty brands you need to know about.
1. Beautycounter
Why You Should Know Them: Beautycounter is a pioneer in the clean beauty industry, advocating for safer skincare and makeup. They have a “Never List” of over 1,800 harmful or questionable ingredients that they exclude from their products.
Top Products:
- Dew Skin Tinted Moisturizer: A lightweight, hydrating formula with SPF 20 that gives a natural, dewy finish.
- Counter+ All Bright C Serum: A potent vitamin C serum that brightens the skin and reduces the appearance of dark spots.
2. Ilia Beauty
Why You Should Know Them: Ilia Beauty focuses on clean, high-performance makeup that enhances natural beauty. Their products are formulated with organic ingredients and are cruelty-free.
Top Products:
- Super Serum Skin Tint SPF 40: A multi-tasking serum that offers light coverage, skincare benefits, and sun protection.
- Limitless Lash Mascara: A buildable, flake-free mascara that lengthens and lifts lashes while nourishing them.
3. Tata Harper
Why You Should Know Them: Tata Harper is known for its luxurious, 100% natural and non-toxic skincare products. The brand formulates and manufactures its products on a farm in Vermont to ensure the highest quality.
Top Products:
- Regenerating Cleanser: An exfoliating cleanser that buffs away dead skin cells and impurities, leaving the skin radiant.
- Rejuvenating Serum: A powerful anti-aging serum that targets fine lines, wrinkles, and loss of firmness.
4. Herbivore Botanicals
Why You Should Know Them: Herbivore Botanicals creates non-toxic, plant-based skincare products that deliver real results. They focus on sustainability and ethical sourcing of their ingredients.
Top Products:
- Lapis Facial Oil: A balancing oil that soothes redness and inflammation, suitable for all skin types.
- Blue Tansy Resurfacing Clarity Mask: A cooling gel mask that gently exfoliates and clears congested skin.
5. RMS Beauty
Why You Should Know Them: RMS Beauty offers clean, organic makeup that nourishes the skin. The brand’s founder, Rose-Marie Swift, is a renowned makeup artist who has championed the clean beauty movement.
Top Products:
- “Un” Cover-Up Concealer: A versatile concealer and foundation that provides buildable coverage with a natural finish.
- Living Luminizer: A cult-favorite highlighter that gives the skin a radiant, dewy glow.
6. Drunk Elephant
Why You Should Know Them: Drunk Elephant formulates biocompatible skincare that avoids the “Suspicious 6” ingredients commonly found in cosmetics (essential oils, drying alcohols, silicones, chemical sunscreens, fragrances/dyes, and SLS).
Top Products:
- C-Firma Day Serum: A potent vitamin C serum that firms and brightens the skin while providing antioxidant protection.
- Protini Polypeptide Cream: A protein-rich moisturizer that improves skin texture, tone, and firmness.
7. OSEA Malibu
Why You Should Know Them: OSEA Malibu is a family-run brand that creates seaweed-based skincare products. They are committed to using sustainably harvested ingredients and eco-friendly packaging.
Top Products:
- Ocean Cleanser: A mineral-rich cleanser that removes impurities while hydrating the skin.
- Atmosphere Protection Cream: A lightweight moisturizer that protects the skin from environmental stressors.
8. Kjaer Weis
Why You Should Know Them: Kjaer Weis combines luxury and sustainability with certified organic ingredients and refillable packaging. Their products are designed to be both high-performing and environmentally conscious.
Top Products:
- Cream Blush: A blendable, creamy blush that gives a natural flush of color.
- Mascara: A volumizing mascara that defines and lengthens lashes without clumping.
Conclusion
Switching to clean beauty doesn’t mean compromising on performance or luxury. These top clean beauty brands offer products that are not only effective but also align with ethical and sustainable practices. By choosing clean beauty, you’re making a positive impact on your health, the environment, and the beauty industry as a whole. Explore these brands and discover the difference that clean, conscious beauty can make in your routine.